John Givez is a really dope rapper from Oceanside, CA. I listened to his song "Eastside Churchboi" and began to instantly pay attention. Soon thereafter he dropped his album, Soul Rebel, and I officially became a fan. Fortunately, John was performing in Brooklyn around this time so I reached out to talented photographer Rodolfo Diaz (Kendrick Lamar, Joey Bada$$, Capital Steez, and Schoolboy Q) and arranged a photoshoot between the two.
A SoCal native born & raised in Oceanside, Ca (North San Diego County) with roots coming out of Columbia, South Carolina finds himself obligated to bring genuine, soulful hip-hop and r&b. Staying true to the very roots of both the sub-genres merging them together to create a refreshing sound for the listeners' ears to relate to.
John Givez knows all about the violence going on in his streets and streets all around the country. He has seen many of his peers fall victim to the gang banging lifestyle, prostitution, drug use, cutting, alcoholism etc. He is deeply pained by how the ways of this world often leave those subject to its disorientation feeling hopeless & empty looking for more of what never lasts. This is what drives John Givez to use music as a platform to first relate to the audience, and then encourage and inspire.